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A Knotty Design Problem

February 21, 2018

We are very lucky to have some very varied clients – award winnng florists, venue stylists, a wholesale bakery, a community run leisure centre, a legal firm, artists, bridal boutiques, independent restaurants and bars, to name a few, meaning our design work is very varied. So, when we had an enquiry about branding and developing a website for a company who deal with the problem of pesky Japanese Knotweed, we relished the challenge. It would have been very easy to just knock out a template full of immediately recognisable stock imagery – but we don’t do that. And the reason we don’t do it, is because it would give us absolutely no job satisfaction. And, we firmly believe our clients deserve a whole lot better than a bog-standard template.

First up was the logo for the company – Solutions For Japanese Knotweed. Our client asked, to be incorporated into the logo, “…a small Japanese Knotweed leaf and a bit of stem (maybe a cartoon/simple version) just above the S…” The company name is quite long and therefore quite tricky logo-wise, so the decision was made shorten it and add an explanatory graphic, with the whole name being the smaller “strapline” underneath, along with a knotweed stem…

New logo for S4JK

New logo for S4JK

We still felt however, even with the inclusion of the background image, that we weren’t conveying the essence of the company – and after a mini-brainstorming session, came up with something our client really liked, and was used on the holding page, whilst we designed the website…

"Liberate Your Garden"

“Liberate Your Garden”

The brief for the project was to design a website which showcased the services offered and to encourage potential clients to engage the services of S4JK. As previously stated, we could have could just knocked out a template website, but we wanted to deliver something more personal – and, despite the fact that the website would be promoting  weed removal services, we also wanted to design something that was quite beautiful. The navigation and flow of the website was crucial too, as we wanted to ensure that once people landed on the website, they could find the information they needed – including contact details – easily.

s4jk-1.1.1

Enquiry Form with option for image upload : S4JK

Enquiry Form with option for image upload : S4JK

We also produced business cards and a letter head to complement the website, incorporating the new branding.

Business cards : S4JK

Business cards : S4JK

We think our client is very happy with our service and what we designed

Helen and Pete at We Are Life, helped us with the designing of our website, branding, and everything else, as we were completely clueless before we came to them! We were recommended to use them by a local business and we’re so pleased we took their advice. They are friendly and approachable and we are thrilled with the end result. We are also going to get them to redesign another website we have. 10/10.

If you like the look of what we did, and like the sound of how we worked with S4JK, and are looking for design company yourself – one which works hard to understand you & your business, have a closer look at our website. Get in touch either below or on our website. We might just get to know each other…

A Little Bit of Context About How We Work…

If you don’t know anything at all about us, it might be useful for you, in making the important decision of selecting a designer, to know about our situation. Alhough we loved (and still do), West Didsbury, we were becoming increasingly fed up with the weather (too much rain, too little sun), the pace of life (too frantic, too little down time) and never seeing a sunrise or a proper sunset. So, we made the decision to move and try and find all of this – and guess what? We did! We now design from a stone farmhouse we are renovating in northern Istria, very near to the Italian border. We still get rain (quite a lot of it actually, in the winter) but we also get to see sunrises and sunsets, the sun is getting warmer and life is nowhere near as fast paced. With good internet connection we’re able to continue our design business, communicating with clients as normal via email or calls. Since we’ve been out here, we’ve taken on new clients from the UK, and continue to work with our wonderful group of We Are Life friends. So, as they say, distance really is no object…

Istria - just around the corner from Venice :)

Istria – just around the corner from Venice 🙂

 

 

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