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Designs on Cherry Tree Bakery

January 11, 2017

Family run, independent and successful – but design wise, in need of an overhaul so as to attract larger corporate clients. This was the situation Cherry Tree Bakery found themselves in when we had our initial meeting with them. The website was dated and was not showcasing the products effectively enough – and with a client who was prepared to put his faith in us and give us quite a lot of scope, we relished this particular challenge. The new website had to work immediately, in attracting new clients and then securing them, so we knew we had to pull something pretty special out of the bag for Cherry Tree Bakery.

We’re big on the power and impact of brilliant photography. We avoid stock images as much as we possibly can, always encouraging clients to consider original images. We’re lucky that we work very closely with two very talented photogrpahers – Jonny Draper and Ilian, who specialises in food photography. Cherry Tree just got immediately what we meant about photography and booked both in – Jonny to shoot the bakery, the people, the processes and Ilian to shoot the products. This delighted us, because we knew we would have the most amazing images to work with – and we weren’t wrong. Feast your eyes…

Photography by Jonny Draper

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Photography by Ilian

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So, with beautiful shots in place, the structure of the website just fell together, as we wanted to use the photographs to maximum effect, not only on the gallery, but across all pages. The original logo was kept – and athough we initially felt it should be updated, we agree that it sits very well with the new design of the Cherry Tree Bakery website.

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I found working with We Are Life to be a sublime experience, from start to finish. Being a medium-sized business I initially looked to larger agencies, however I didn’t like the corporate feel of being passed around a large team, nor their dull aesthetic sensibilities. We Are Life was exactly what I was looking for: a small yet fantastic team, who took time to really understand my needs and who ultimately had the ability to transform that vision into a beautiful and visually striking website. I massively appreciated their constant care & attention, and the way they blended their stunning photography and web design into a harmonious whole. Thank you for creating a website we can be proud of!

Joshua Entwhistle, Cherry Tree Bakery

If you too would like us to work with you on your website overhaul, drop us a line and we’ll see what we can do together 🙂

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