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Aureum Events : Planning For Perfection //Design//

December 12, 2016

Aureum Events is a company specialising in venue dressing – and predominantly the dressing of venues for weddings. Already with a website and a logo, the owner, Jill, felt that it was time to shift up the gears and present a more cohesive brand, with a website much more reflective of the services and products and design styling expertise being offered.

Jill had a very clear vision for her new website and branding – classic, timeless, unfussy, elegant – meaning that very quickly we were able to agree on concepts and designs. Taking the connotations of gold in the name – an aureus was a golden Roman coin – we used this as our initial inspiration to recraft the logo. The font Arno Pro Display was used, as it was felt this exuded the desired “feel”, coupled with the new strapline of “Planning For Perfection”.

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For the website, we kept colour to a minimum, desaturating most imagery so that it it complemented, rather than clashed with the new logo. Rotational splash images on the homepage add variety for the visitor…

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New business cards were printed on double ply dark charcoal card, with the logo foil blocked. A little bit of luxury.

aureum_business_card

An A4 folded brochure was also designed, to be given out to potential brides and grooms and clients at wedding fair events and corporate pitches. The printing details of this too, were carefully considered, and the final brochure was printed on a soft velvet finish. Again, a little luxurious touch…

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We’re now looking forward to working with Aureum Events on the next phase of their website. Watch this space…

 

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