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A Taste of Honey Delicatessen, West Didsbury

December 16, 2015

When Annalise took over what she calls her “pint-sized deli” on Burton Road, West Didsbury, she had a clear idea of the vision for her business. (See, it’s that word again). She wanted A Taste of Honey to reflect her and her aspirations and ethos for the business, so creating a new brand was very exciting because she also wanted something very contemporary and modern – and although she had clear ideas, gave us relatively free reign to come up with a concept.

The previous branding for the deli had incorporated a beehive. We all knew that a bee motif had to stay, but we wanted something less rustic and something a bit more gritty and industrial – which is where the play on our city’s mascot came in. A Manchester bee for a Manchester deli. Where – as Annalise prides herself – the vast majority of her products are made or sourced.

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We opted for a “rough” style – a style which suggested the logo could have been stamped, and to complement this, the opted for the Eveleth font family, using a rougher, inkier style for the name of the deli and a thinner, more elegant style for “Delicatessen”. And with the little twist of the bee replacing the “o”…

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Once the logo was agreed, the overall design fell into place, as everything followed very neatly. As the website was going to be predominantly visual, to sell the deli & the food/products, a boxy design was produced, reminiscent of a photograph montage, with key iconic images from the website photoshoot. Another one our key recommendations to clients – avoid stock imagery and have your own products shot, in-situ if possible. If budget is an issue – we would always recommend a professional photographer, BUT sometimes this just isn’t possible – then a trusty i-phone or i-pad, can produce remarkable results, especially if filters are used cleverly. (Top tip – always try & shoot individual products on the same background and use the same filter and settings for a consistent look/feel).

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The Twitter account was rebranded, with new logo and header image, showcasing the deli products.

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We also produced business cards, promotional banners, food labels and window displays, as well as mocking up personalised aprons. Our signage now sits proudly on the deli frontage – all repainted in the new signature buttermilk yellow, which sets off the industrialised sign to perfection!

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A Taste of Honey is located at 138 Burton Road, West Didsbury – and although we might be a little biased, sells the best homemade (daily) soups, salads and sandwiches around!

If you are looking for a designer and like what you’ve read here, why not send us a message & we’ll see what we can do…

 

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