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Nike – Human Chain

February 15, 2010

A beautiful, inspiring short film created by the guys at Wieden + Kennedy for Nike.

In Human Chain, the label celebrates intensity, dynamics and determination in athletes of all sports, tricks and trades that motivate and push them to achieve new heights and scale new levels in performance. The film brings together some of Nike’s best athletes including Lance Armstrong, Maria Sharapova, Oscar Pistorius, Sergio Aguero, Deron Williams, Mike Spinner, Quinton “Rampage” Jackson, LaDiania Tomlinson and other lesser known athletes performing their trade in a literal human chain. Whether it’s biking, diving, gymnastics or simply studying martial arts, the important thing to do is to stay in the chain of motion, get up as quickly as you can and keep on going.

Inspiring work.

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